Hiive Brand Guidelines

Welcome to Hiive's Brand Guidelines. This resource provides guidance on logo usage as well as downloadable assets.

Usage

The Hiive logo consists of a stylized “Hiive” wordmark placed to the right of a geometric hexagon (the “Hiive Cell”), in dark teal with a salmon accent on a white background.

Download brand asset kit (.zip)

Brand asset kit (.zip)

Colors

The Hiive color palette uses dark teal as its base with a brighter salmon tone for contrast as an accent. Refrain from using other colour tones, use only these two colours.

Dark teal

CMYK

C: 100, M:20, Y:0, K:68

HEX

#19434F

Salmon

CMYK

C: 0, M:64, Y:63, K:0

HEX

#F15F61

Primary logo

Wherever possible, aim to use the primary logo in full color on a white background. A color knockout version is available for dark backgrounds but should be used sparingly, and only when absolutely necessary.

Primary logo

This is the main Hiive logo. It should be used in this form whenever possible in both digital and print applications.

2-color knockout

This version features a white wordmark for greater legibility on dark backgrounds, but retains the salmon accent on the Hiive Cell for brand recognition.

Monotone logos

While the full-color version of the Hiive logo is the preferred version to use, we also have a 1-color logo in dark teal as well as a white knockout version to use only when absolutely necessary. The monotone version can also be used in black only when printing in black and white is required.

Monotone in teal

Monotone in white

Logomark

When the full logo cannot be used, such as for a profile icon or avatar, the Hiive Cell mark may be used with permission. Aim to use the 2-color version whenever possible, on either a light or dark background as shown. When two colors are not available, the dark teal or an all-white version may be used if necessary.

Clear space

Use the x-height of the letters in the wordmark to ensure consistent spacing around our logo, to help maintain its visual impact in every composition. Do not place any objects such as graphics or text in the clear space shown.

Best practices

Here are some examples of what to avoid when using the logo. Note that these are only examples, and do not cover every possible type of misuse. If you aren't sure about how you're planning to use our logo, just ask. You can reach out to [email protected] with any questions.

Don't use the older salmon and gray logo

Don't use the wordmark by itself

Don't stretch or distort the logo

Don't rotate or animate the logo

Don't use the logo on busy backgrounds

Don't use the logo on low-contrast backgrounds

Don't use gradients or shadows, or 3-D effects

Don't stack or alter the individual elements

Don't modify the appearance of the logo

Download Hiive brand assets

By downloading this kit, you agree to comply with the Hiive Brand Terms of Use as outlined below.

Questions? Contact us at [email protected].

Download brand asset kit (.zip)

Brand asset kit (.zip)

Hiive dedicates substantial resources to the development and protection of its brand assets. By using any of Hiive’s trademarks, logos, designs, or other brand features displayed above (individually and collectively, the "Hiive Brand"), you agree to comply with the following terms and conditions. You are granted a non-exclusive, non-transferable, royalty-free limited license to use the Hiive Brand, solely for referencing Hiive in media releases or at Hiive sponsored events and conferences, unless otherwise agreed to in writing by Hiive. All such usage must comply with our brand guidelines. Any use of the Hiive Brand must clearly indicate that it is a trademark or distinctive feature of Hiive. You agree not to use the Hiive Brand in any misleading, defamatory, infringing, or otherwise objectionable way (including altering authorized color schemes and/or fonts, rescaling, otherwise distorting the Hiive Brand), nor in any manner that implies sponsorship or endorsement by Hiive without its express permission.

Hiive retains full ownership of the Hiive Brand, and any goodwill generated from its use will benefit Hiive. You are not allowed to register or claim rights to any trademarks or service mark, company name, trade name, domain names or social media handles that are confusingly similar to the Hiive Brand. Hiive reserves the right to modify or revoke your permission to use the Hiive Brand at any time. By using the Hiive Brand, you acknowledge that it is provided “as-is,” with no warranties either expressed or implied by law, including warranties of noninfringement.

Please help us protect the Hiive Brand, and present your use in the most appropriate way, by following our brand guidelines and only using Hiive Brand assets from this site. Hiive reserves the right in its sole discretion to terminate or modify your permission to display the Hiive Brand and to take action against any use that does not conform to these terms and conditions, infringes any Hiive intellectual property or other right, or violates applicable law.

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